The Daily Universe celebrates 50 years

By Marc Stevens

The three schools that now bear the BYU name will be sporting a new look this fall.

Ricks College officially changed its name to BYU-Idaho on Friday, prompting a redesign of the logos for the Provo, Hawaii and Idaho campuses.

"Our objective was to create an identity system that reinforces the shared roots of the three institutions, while allowing enough flexibility for individual educational emphases," said President Merrill J. Bateman.

The new visual identity system consists of redesigned word marks, monograms, medallions, and seals.

"The new marks are the result of 18 months of careful research and evaluation to see how we could do a better job with our institutional identity system," said John Lewis, associate academic vice president.

"We began by looking at BYU's identity alone and were later joined by BYU-Hawaii," Lewis said. "BYU-Idaho was added to the mix after the public announcement that Ricks College would change its name."

Lewis said the new identifying marks will offer quick and enduring recognition worldwide.

BYU-Idaho President David A. Bednar said it is an honor to be linked visually as well as spiritually and academically with BYU.

Copyright Brigham Young University 8 Dec 2005